Practice 01

A2P Messaging & Voice

Full-stack A2P expertise across SMS, MMS, RCS, and WhatsApp — from core routing and LCR through to US compliance, RCS adapters, and campaign platforms. Production systems across India, EU, and USA.

Core Capability

MT & MO Routing — Deep Practical Understanding

Our team understands not just what MT and MO routing is, but the practical configuration complexity — how routing tables are structured, how MO replies correlate to MT campaigns, and how opt-out signals from MO flows update suppression lists that affect subsequent MT traffic.

  • Destination-based routing and Least Cost Routing (LCR)
  • Sender-based routing and special routing rules
  • Priority-based traffic allocation and distribution
  • Traffic limiting, blocking, and failover management
  • Aggregator, MNO, and MVNO traffic distribution
Channels
SMS MMS RCS WhatsApp
Deployments
🇮🇳 India 🇪🇺 European Union 🇺🇸 United States
All Capabilities
LCRMT/MO RoutingSender-based RoutingEDR/CDRTraffic Limiting10DLCTCRRCS AdaptersCampaign PlatformOpt-out ComplianceShort CodeComplex PricingAggregator Mgmt
📡
RCS Adapters & Campaign Platform

Built RCS adapters connecting multiple RCS providers into a unified platform. Contributed to building the campaign design and monitoring platform for enterprise customers across RCS, SMS, MMS, and WhatsApp.

🇺🇸
US Market Compliance

Short code provisioning, 10DLC implementation, and direct TCR (The Campaign Registry) system integration — brand registration, campaign submission, status synchronisation. Implemented in production.

🛡️
Deactivation & Opt-Out

Implemented the subscriber opt-out process and the downstream notification flow informing aggregators of carrier-confirmed deactivations — ensuring suppression lists stay current and compliant.

EDR / CDR & Complex Pricing

Extremely complex multi-tier pricing management, EDR and CDR generation and reporting, billing model implementation, supplier cost management, and dispute resolution across aggregators and enterprise customers.

Supplier & Customer Management

End-to-end management of aggregator and enterprise customer relationships — onboarding, rate management, SLA tracking, traffic allocation, and performance reporting dashboards.

⚠️
A2P compliance is not optional. Failure to suppress deactivated subscribers or correctly implement 10DLC registration results in message blocking by US carriers and financial penalties. Our hands-on implementation experience means we can help clients navigate these requirements without the typical compliance learning curve.
Ready to build or modernise your A2P messaging platform?

Whether you are building from scratch, extending an existing platform, or navigating US market compliance — our team has the depth to help.